We Produce Content with Purpose for the Visitor Economy

 

What we mean by ‘purpose’ is two-fold:
 

• Minimising or Eliminating Carbon

• Providing Positive Impacts to Biodiversity and Local Community Empowerment

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We have two strands to our business: 

1. Media production through words, photos and film, as set out at the URL greentraveller.com. Our clients are mostly Tourist Boards (Regional & National), Agencies – Governmental and Non-Governmental, Tour Operators and other travel companies

2. A consumer-facing online publication providing information for consumers on how to travel in a greener way, as set out at the URL greentraveller.co.uk. Our audience is from across all ages and demographics, though are less likely to be those seeking budget experiences

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We aim to address Climate Action in the following two ways:​

 

Minimising or Eliminating Carbon

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The Office

• Greentraveller works mostly from home, using a shared studio one day a week

• Greentraveller’s home uses low energy lighting/biomass heating devices

• Greentraveller’s studio at the Glove Factory Studios, Wiltshire – a hub for like-minded creatives where we share best practice in low carbon travel – Greentraveller’s Richard Hammond has given talks on low carbon travel to the other members to encourage behavioural change in other businesses

• Greentraveller drives to its studio once a week in an electric car where it charges during the day for the return journey

 
Travel to Productions in the UK

• Greentraveller does not have a company vehicle

• Greentraveller uses an electric car to drive to a railway station to attend meetings in the UK

• Greentraveller’s hires electric cars to travel on productions where rail travel is not feasible

• Travel to Productions outside the UK

• Greentraveller travels by train where possible to overseas destinations, recent filming trips have included Nouvelle-Aquitaine, France and Madrid, Spain

• Where not possible to travel overland, Greentraveller flies direct (where possible), in economy class. An example of this in 2024 was for a filming trip to Belize with Meera Dattani, a respected travel writer where we focussed on community-based conservation travel experiences

 
Website and Magazine

• Greentraveller’s operates two websites, both hosted by Wix.com 

• Greentraveller’s magazine is online only

We will continue to seek ways to reduce the carbon emissions of our work. 
This means:

•  Continuing to use lower carbon forms of transport for our shoots, by train where possible, otherwise by electric car

• Continuing to avoid unnecessary business travel with e-meets, webinars, and phone calls. 

• Continuing to reduce our annual travel related emissions by trying where possible to use local photographers rather than sending out photographers from the UK to shoots overseas

•  Continuing to encourage our clients to reduce their carbon footprint where possible

2. Advocacy
Since 2006 (as a blog) and since 2009 (as an information-rich online publication), Greentraveller has sought to promote holidays that can be reached without flying. We worked with over 30 tour operators to fillet out those trips that could be reached overland and promoted these to our audience. 

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Since 2014, we have sought to further promote a green way to travel by producing films that shine a light on a more thoughtful, considerate kind of tourism that has less of an impact on the environment, protects, conserves and enhances biodiversity, respects unique and ancient cultures, traditions and communities, whilst providing fair working conditions, employment, and provides a positive impact on local community empowerment.

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Our Executive Producer Richard Hammond frequently provides talks, webinars and moderates conferences on sustainable travel, recent and forthcoming examples include:

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1.    2024: Advising Adventure Travel Networking on including sustainable tourism issues in its agenda for its annual conference
2.    2024: Advising the Spanish Tourist Office on the agenda, source speakers and moderate Spain’s Sustainable Tourism Day
3.    2024: Helping TTG’s Sustainable Travel Heroes find more sustainable suppliers
4.    2024: Contributing to Visit England’s 
5.    2024: Discussing Travel for Good on the main stage at ABTA’s annual conference

We have worked with many organisations in this space to help tell their own stories promoting a better kind of tourism. Here is a snapshot of some of the work we have done and initiatives we have joined:

2015–2019: Produced videos for the World Travel and Tourism Council on stories of how tourism has positively transformed people’s lives as well as about its Tourism for Tomorrow Award winners
2017 & 2018: Joined The Long Run as an affiliate and produced a video encouraging potential businesses to join the organisation
2020: Joined Tourism Declares a Climate Emergency
2021: Produced the video for the United Nations World Tourism Organisation (UNWTO) calling for organisations to sign up to the Glasgow Declaration at COP 26
2021:  Signed up to the Glasgow Declaration ourselves
2022: Signatory to the Future of Tourism Coalition
2022: Produced a video for UNWTO on Sustainable management of food in tourism sector
2022: Underwent training in sustainable production by Albert – the Film & TV consortium supporting the industry to create positive environmental change
2022: Updated the video for the United Nations World Tourism Organisation (UNWTO) calling for organisations to sign up to the Glasgow Declaration at COP 27
2023: Produced a film about Wildlife Heritage Areas to raise awareness of this new global initiative for responsible wildlife watching
2023: Launched an online magazine called ‘Green Traveller’ promoting flight-free holidays ("less carbon, more fun!") and positive impact adventures that contribute to biodiversity conservation, regeneration, and local community empowerment.
2023: Filmed and produced an online guide and a video about 'Climate Smart' holidays in West Sweden
2023 & 2024: Organised and Mediated Spain Sustainability Day for the Spanish Tourist Office in London 
2024: Produced a Green Traveller’s Guide to Belize showcasing community-based conservation intiatives
2024: Working with the Travel Foundation, we identified, visited and filmed 10 leaders in Sustainable Tourism in England to share best practice on Visit England’s business resource hub
2024: Working with Atout France to promote sustainable tourism itineraries in France

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We will continue to advocate for a greener way to travel that provides positive impacts to biodiversity and local community empowerment.

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We will update this Climate Action Plan annually.