We Produce Content with Purpose for the Visitor Economy

 

What we mean by ‘purpose’ is two-fold:
 

• Minimising or Eliminating Carbon

• Providing Positive Impacts to Biodiversity and Local Community Empowerment

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We have two strands to our business: 

1. Media production through words, photos and film, as set out at the URL greentraveller.com. Our clients are mostly Tourist Boards (Regional & National), Agencies – Governmental and Non-Governmental, Tour Operators and other travel companies

2. A consumer-facing online publication providing information for consumers on how to travel in a greener way, as set out at the URL greentraveller.co.uk. Our audience is from across all ages and demographics, though are less likely to be those seeking budget experiences

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We aim to address Climate Action in the following two ways:​

 

Minimising or Eliminating Carbon

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The Office

• Greentraveller works mostly from home, using a shared studio one day a week

• Greentraveller’s home uses low energy lighting/biomass heating devices

• Greentraveller’s studio at the Glove Factory Studios, Wiltshire – a hub for like-minded creatives where we share best practice in low carbon travel – Greentraveller’s Richard Hammond has given talks on low carbon travel to the other members to encourage behavioural change in other businesses

• Greentraveller drives to its studio once a week in an electric car where it charges during the day for the return journey

 
Travel to Productions in the UK

• Greentraveller does not have a company vehicle

• Greentraveller uses an electric car to drive to a railway station to attend meetings in the UK

• Greentraveller’s hires electric cars to travel on productions where rail travel is not feasible

• Travel to Productions outside the UK:

• Greentraveller travels by train where possible to overseas destinations, recent filming trips have included southern French Alps (out on train back on sleeper train), and Flixbus to Les Arcs - the first B Corps mountain resort in Europe.

• Where not possible to travel overland, Greentraveller flies direct (where possible), in economy class to promote travel that has a tangible benefit to local communities. An example of this in 2025 for a filming trip to Saint Lucia with Josephine Price, a respected travel writer (previously digital editor of National Geographic Traveller magazine) where we focussed on community-based conservation travel experiences across the island, and in 2024 for a filming trip to Belize with Meera Dattani, a respected travel writer where we focussed on community-based conservation travel experiences.

 
Website and Magazine

• Greentraveller’s operates two websites, both hosted by Wix.com 

• Greentraveller’s magazine is online only

 

We will continue to seek ways to reduce the carbon emissions of our work. 
This means:

•  Continuing to use lower carbon forms of transport for our shoots, by train where possible, otherwise by electric car

• Continuing to avoid unnecessary business travel with e-meets, webinars, and phone calls. 

• Continuing to reduce our annual travel related emissions by trying where possible to use local photographers rather than sending out photographers from the UK to shoots overseas

•  Continuing to encourage our clients to reduce their carbon footprint where possible

2. Advocacy
Since 2006 (as a blog) and since 2009 (as an information-rich online publication), Greentraveller has sought to promote holidays that can be reached without flying. We worked with over 30 tour operators to fillet out those trips that could be reached overland and promoted these to our audience. 

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Since 2014, we have sought to further promote a green way to travel by producing films that shine a light on a more thoughtful, considerate kind of tourism that has less of an impact on the environment, protects, conserves and enhances biodiversity, respects unique and ancient cultures, traditions and communities, whilst providing fair working conditions, employment, and provides a positive impact on local community empowerment.

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Our Executive Producer Richard Hammond frequently provides talks, webinars and moderates conferences on sustainable travel, recent and forthcoming examples include:

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1.   2025: Launching a sustainable travel podcast for the travel industry co-hosted with travel writer Holly Tuppen, sponsored by Lemongrass Marketing.

2. 2024 & 2025: Advising Adventure Travel Networking on including sustainable tourism issues in its agenda for its annual conference
3.    2024 and 2025: Advising the Spanish Tourist Office on the agenda, source speakers and moderate Spain’s Sustainable Tourism Day
4.    2024 and 2025: Helping TTG’s Sustainable Travel Heroes find more sustainable suppliers
5.    2025: Judging Visit England’s Sustainable Tourism Awards
6.    2024: Discussing Travel for Good on the main stage at ABTA’s annual conference

 

We have also worked with many organisations in this space to help tell their own stories promoting a better kind of tourism. Here is a snapshot of some of the work we have done and initiatives we have joined:

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2025: Organised for 8 mayors in Spain to come over to the UK to discuss the issues of Overtourism to the UK media (with two roundtable/panel sessions. with Editors of TTG. and Travel Weekly), held at the Spanish embassy in London.

2025: Worked with Sunvil and Greece National Tourism Orgnisation to promote low impact travel across the Ionian Islands.

2025:  Worked with Saint Lucia Tourism to promote community-based conservation travel to Saint Lucia.

2025:  Worked with Spanish Tourist Office to promote tourism away from the hotspots in the Canary Islands, including publishing a guide to rural Gran Canaria and visiting the lesser visited island of El Hierro.

2025: Contributing to Agora. - an initiative of the Greece National Tourism Orgnisation to bring together travel professionals who work in sustainable travel media, marketing and pr.

2023, 2024 & 2025: Organised and Mediated Spain Sustainability Day/Spain Talks for the Spanish Tourist Office in London 2024: Produced a Green Traveller’s Guide to Belize showcasing community-based conservation intiatives2024: Working with the Travel Foundation, we identified, visited and filmed 10 leaders in Sustainable Tourism in England to share best practice on Visit England’s business resource hub2024: Working with Atout France to promote sustainable tourism itineraries in France

2023: Launched an online magazine called ‘Green Traveller’ promoting flight-free holidays ("less carbon, more fun!") and positive impact adventures that contribute to biodiversity conservation, regeneration, and local community empowerment.2023: Filmed and produced an online guide and a video about 'Climate Smart' holidays in West Sweden

2022: Signatory to the Future of Tourism Coalition2022: Produced a video for UNWTO on Sustainable management of food in tourism sector2022: Underwent training in sustainable production by Albert – the Film & TV consortium supporting the industry to create positive environmental change2022: Updated the video for the United Nations World Tourism Organisation (UNWTO) calling for organisations to sign up to the Glasgow Declaration at COP 27

2021: Produced the video for the United Nations World Tourism Organisation (UNWTO) calling for organisations to sign up to the Glasgow Declaration at COP 262021:  Signed up to the Glasgow Declaration ourselves

2020: Joined Tourism Declares a Climate Emergency
2023: Produced a film about Wildlife Heritage Areas to raise awareness of this new global initiative for responsible wildlife watching

2017 & 2018: Joined The Long Run as an affiliate and produced a video encouraging potential businesses to join the organisation

2015–2019: Produced videos for the World Travel and Tourism Council on stories of how tourism has positively transformed people’s lives as well as about its Tourism for Tomorrow Award winners
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We will continue to advocate for a more sustainable way to travel that provides positive impacts to biodiversity and local community empowerment.

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We will update this Climate Action Plan annually.