Sustainability & Adventure 2020
Each day in December 2019, we featured an aspect of sustainability and adventure we think will make an impression on the green agenda in 2020, shining a light on people, organisations and destinations that
we think will be the ones to watch...
by Richard Hammond, Executive Producer, GT Films & Media
Ol Pejeta Conservancy, Kenya - a model for how to use wildlife conservation as an engine for development; video produced by Greentraveller for the World Travel and Tourism Council
Carbon Pricing Leadership Coalition
Voluntary initiative catalysing action on carbon pricing globally
Who is acting more ethically: the non-flyer who eats meat twice a week, or the vegan who flies long-haul to help raise funds for a community-based safari in Africa, or the ecotourist who drives with their scuba diving equipment to the Mediterranean for 10 weeks marine conservation volunteering? Attempting to do the right thing can be bewildering, especially when you're not comparing like with like: reducing carbon emissions versus poverty alleviation versus biodiversity conservation. Such intangibles could be dealt with if there was a price on carbon, whereby limiting atmospheric carbon emissions is already factored in to every type of transport. The Carbon Pricing Leadership Coalition (CPLC) is bringing together leaders from government, business, and academia to support carbon pricing, share experiences and enhance the implementation of carbon pricing. Its model shifts the social costs of climate change to the source of the pollution, encouraging polluters to reduce emissions and invest in clean energy and low-carbon growth. The CPLC is administered by the World Bank Group and has 83 strategic partners, including The Nature Conservancy, The Prince of Wales's Corporate Leaders Group, World Economic Forum and World Wildlife Fund. One to watch in 2020!